BUSINESS TRANSFORMATION - FRACTIONAL CMO
Transformation that ships, and sticks.
I help leaders change how their organizations work. Faster delivery, clearer priorities, and teams that keep the new way going after the consultants leave. Enterprise transformation, built on a marketer’s instinct for the story people need to hear before they’ll change.
INDUSTRIES
Healthcare, life sciences, insurance, retail, manufacturing, and government, from mid-size to Fortune 100 companies
TRANSFORMATIONS
25+ across the enterprise, marketing, HR & IT
METHODS
Scrum, Kanban, Lean, SAFe, Agile Marketing Navigator
THOUGHT LEADERSHIP
60+ published + articles on MarTech, leadership contributor on Forbes Coaches Council, LinkedIn Top Voice, global speaker, frequent panelist and podcast guest
TRUSTED BY TEAMS AT LEADING COMPANIES
WHAT I DO
3 Ways to Bring Me In
#1
Fractional Transformation & Marketing Leader
As a fractional leader, I own outcomes, not just plans. I plug into your leadership team, set the cadence, coach your people, and leave behind a team that can sustain the change without me.
#2
Project-Based Consultant
Bring me in to strengthen a specific engagement: assess a marketing or operations team, design a change management plan, train leaders and teams, or rescue a stalled initiative. I ramp up quickly and deliver clear artifacts—roadmaps, playbooks, training, and measurable adoption—within a defined scope, timeline, and budget.
#3
Full-Time Transformation or Marketing Leader
When the change is big enough to need a permanent owner, I join as an employee to lead it from the inside. I bring founder-level ownership, plus hands-on experience aligning executives, redesigning workflows, and turning strategy into daily habits for teams.
HOW I MEASURE IT
Value, Speed & People
Is the work tied to what the business is betting on?
I start with strategic prioritization and a clear way to say no to everything else. Teams stop being order-takers and start working on the highest-value work first.
Measured by: Clearly identified Objectives & Key Results (OKRs).
Value
How long from idea to something a customer sees?
Smaller batches, cross-functional teams, and short review cycles shrink the time it takes to deliver work. Effort goes where it counts instead of polishing work no one asked to be perfect.
Measured by: Value Stream Mapping & Cycle Time metrics.
Speed
Will the change hold when the consultants leave?
Most transformations fail on adoption, not design. I build awareness and desire before the mechanics, coach leaders to lead differently, and hand the system to internal owners.
Measured by: Establishing adoption timelines and expected behaviors
People
CASE STUDIES
Before, Shift & After
CASE 1
MetLife uses agile marketing to unleash pet insurance sales
BEFORE
Teams were disconnected from business goals and customers, and slow processes and siloed teams delayed marketing campaign delivery.
SHIFT
Assembling cross-functional pods across Marketing, Data, and IT fostered collaboration around key business goals and aligned everyone to move quickly in the same direction. This engagement also included training, coaching, and playbooks to help teams roll out the framework beyond the U.S. market.
AFTER
Empowered teams and rapid delivery of valuable marketing campaigns that resonated with pet insurance customers became the standard way of working across this large enterprise.
Before, Shift & After
CASE 2
Turning a healthcare marketing department into a rapid-response team during COVID-19
BEFORE
Siloed teams, long request queues, and a culture of over-polishing. A tactic that should have taken a few days took several weeks.
SHIFT
Started by training the department, then launched a pilot team early in the pandemic. Certified the entire department, formed cross-functional teams, and prioritized work strategically.
AFTER
During the pandemic, the marketing team used rapid-response techniques to pivot marketing messages daily. Within two years, all marketers transitioned to a new, more agile way of working. Messaging pivoted in real time based on customer sentiment. Stacey and Kaycee, the CMO, shared the success story with the media.